We are Flandecoco, an influencer marketing agency in Barcelona. We started with influencer marketing several years ago and we have introduced it into our Marketing DNA. Today we want to explain to you what is new in influencer marketing and how we integrate it into our strategies.
Microinfluencers
Micro-influencers are social media users who have a relatively modest, but highly engaged following, usually between 1,000 and 100,000. They are known for their focus on specific niches and the personal connections they form with their audience. We have a few of them at our agency, especially because:
Niche Expertise : Micro-influencers often specialize in specific niches such as beauty, fitness, travel, food, or technology. Their content is targeted to a particular interest or community.
Higher Engagement Rates : Due to their smaller but more dedicated following, micro-influencers tend to have higher engagement rates compared to macro-influencers or celebrities. Their followers trust their recommendations more and interact more with their content.
Influencer marketing agency in Barcelona
Authenticity : At Flandecoco Agency we place a high value on authenticity: Micro-influencers often maintain a personal and authentic voice, which makes their recommendations seem more genuine. Their recommendations are perceived as coming from a friend rather than a paid promoter.
Cost-Effective : Collaborating with micro-influencers can be more cost-effective than working with macro-influencers or celebrities. Their rates are usually lower, making them accessible to small and medium-sized businesses.
Virtual influencers and AI
The AI-powered virtual influencer trend is gaining ground this year in the world of Influencer Marketing. These digital personalities, created with advanced algorithms, are gaining ground in marketing strategies due to their ability to captivate audiences and promote brands in an authentic and compelling way.
Virtual influencers offer a number of advantages for brands. On the one hand, they allow for complete control over the brand’s narrative and image, eliminating concerns about controversy or inappropriate behavior from real people. On top of that, they are always accessible and consistent in their content, ensuring a constant presence on digital platforms.
Virtual influencers and AI: Flandecoco influencer marketing agency
The ability to customize is also notable. Brands can easily adjust the appearance, personality, and tone of voice of these AI influencers to suit different audiences and campaigns.
As technology continues to advance, we are likely to see an increase in the sophistication and popularity of these types of virtual personalities. However, they also raise ethical and social questions about authenticity and transparency in the world of Influencer Marketing.
Short, concise but visually effective content
Short influencer videos, found on platforms like Instagram Reels, TikTok, and YouTube Shorts, are a powerful tool to capture audiences’ attention and effectively promote products or services. To successfully create these videos, it’s essential to start with clear goals about what you want to achieve, such as increasing brand visibility, promoting a specific product, or improving audience engagement.
Selecting influencers who align with your brand values and have an audience similar to your target market is crucial. Providing influencers with detailed guidelines on the message you want to convey is important, but at our Agency we believe that you should allow them creative freedom so that the content is authentic and resonates with their audience.
Taking advantage of popular video formats on each platform, such as challenges, tutorials, unboxings, or quick reviews , can help capture attention and increase reach. Additionally, it’s helpful to incorporate clear calls to action within videos, such as links to products, discount codes, or invitations to follow the brand’s account, to increase conversion.
Using short videos from influencers offers several benefits. These videos are highly shareable and have the potential to go viral quickly, helping to amplify the brand’s message to a wider audience. Barcelona is also a very photogenic city and provides excellent locations for videos.
At our agency, we know that the short, concise nature of short videos is perfect for capturing users’ attention in an environment where attention span is limited. Plus, influencers’ followers tend to trust their recommendations, which can lead to increased brand credibility and loyalty.
FlandeCoco Influencer marketing agency in Barcelona
At Flandecoco, an influencer marketing agency in Barcelona, we have been collaborating for years with a wide network of non-influencers , micro-influencers , medium influencers and content creators for the marketing strategies of both B2B and B2C companies. If you are looking for solutions to stand out, reinforce the identity and strengthen the position of your brand or business in the market, you can learn a little more about our agency’s expertise in influencer marketing.
If you would like additional information or to know other details about how we can help you, please fill out the following form and we will respond promptly.
