We are FlandeCoco , an advertising agency specializing in fashion in Barcelona . We have the experience and expertise that your company needs to bring your designs to fruition and reach your target audience. In this article we want to tell you a little about how we do it.
At Flan de Coco we are aware that fashion and textiles are a pioneering industry in the use of online as an important part of their business model, but that they must face the cohabitation with Covid by lightening the role of the traditional contact economy . Developing new online marketing strategies to navigate the crisis is a highly effective solution for all textile players.
Advertising agency specializing in fashion in Barcelona: The sensations and commerciality characteristics of textiles in balance.
Changing your outfit to take advantage of the change of season, giving Dad a new Christmas present, treating yourself to a well-deserved treat, dressing up in style with your passion for sport… there are a thousand and one reasons to decide to do something as everyday (and exciting) as buying clothes. A vigorous fashion sector that accounts for 3% of Spanish GDP , 4.3% of employment and 5.8 billion euros of turnover in 2019.
As an advertising agency specialising in fashion in Barcelona, we know that it is equally advantageous for suppliers and distributors. In the following lines we will emphasise the importance of “online activism” for textile companies and points of sale. A trident of actions, at an affordable cost and highly efficient, aimed at opening doors to new markets, building customer loyalty or, among many others, activating electronic purchasing. In short, boosting turnover in times of pandemic.
Our agency, your showcase
At Flandecoco we know that it is necessary to transfer a habit as eminently sensorial as the acquisition of a textile to the online market, down to the smallest technological detail. Sight and touch impression, in terms of web solutions, must govern the adaptation of the site to the new situation.
The sensations and commerciality characteristic of textiles in balance. Graphic and visual excellence, from a formal transversality, that offers the user a walk through the virtual store that responds to both their rational and emotional needs. Responsive website accessible from all types of devices and, essential, a smooth, intuitive and gratifying browsing experience.
A Shop Now Of Tranquility
Just as in a physical store, the goal of the web tour is to encourage the purchase of items by minimizing, in this case, the obstacles of not coming into contact with the clothes or going through the fitting room. If the heart/emotion factor should be the helm of the general design of the website , e-commerce should be governed by reason.
Optimal information hierarchy, facilitation of the purchase action and a purchasing process that generates total confidence both in payment and in other factors (commitment to delivery time, possibility of exchange, rigor and indications in sizing, etc.) that are equally decisive. A safe, transparent, reliable store and… open 24 hours a day.
Agency specialized in Social Media for Fashion
Too often forgotten by too many brands and businesses, social networks are much more than great image multipliers. What are the arguments for this “much more”?
- They encourage traffic to the corporate website.
- They have advanced tools to encourage direct purchasing.
- They maintain a permanent channel of communication/attention with clients and buyers.
- They very clearly present the difference and particularity of a product compared to that of the competition.
- Excellent activators of new markets beyond proximity or location factors.
- Efficient generators of brand community.
A trident of online actions for a time of change from a trusted partner. FlandeCoco’s experience and know-how in Digital Marketing and more than 15 years managing Advertising and Communication for Points of Sale and Companies related to the textile industry, accredit us as a successful partner to face this new situation. We offer you a menu of services, strategies and actions, tailored to each company, needs and budget, which you can get a little closer to by visiting our website . If you want additional information for your company or business, or to know other details about how we can help you, fill out the following form and at FlandeCoco we will quickly respond to you.
Advertising agency specializing in fashion in Barcelona: creating unique and distinctive style
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