{"id":36418,"date":"2023-10-27T11:17:11","date_gmt":"2023-10-27T11:17:11","guid":{"rendered":"https:\/\/flandecoco.net\/?p=36418"},"modified":"2023-10-27T12:35:10","modified_gmt":"2023-10-27T12:35:10","slug":"i-de-la-comunicacio-albi-flandecoco-sen-va-fer-magia","status":"publish","type":"post","link":"https:\/\/flandecoco.net\/ca\/noticies\/i-de-la-comunicacio-albi-flandecoco-sen-va-fer-magia","title":{"rendered":"I de la comunicaci\u00f3 Albi-FlandeCoco se&#8217;n va fer m\u00e0gia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid row-blog-interior  vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"p-blog-fluido last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">La comunicaci\u00f3 emp\u00e0tica i de proximitat entre un client i la seva ag\u00e8ncia de publicitat \u00e9s el fonament per a l\u2019\u00e8xit de qualsevol acci\u00f3. La col\u00b7laboraci\u00f3 fluida incentiva la creativitat, enforteix les relacions duradores i multiplica els resultats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una f\u00f3rmula tan eficient i arxiconeguda per ambdues parts, com de complicada cristal\u00b7litzaci\u00f3 a causa de condicionants de dist\u00e0ncia f\u00edsica, interessos, motivacions i prioritats particulars. Una f\u00f3rmula que, tot i aix\u00f2, quan aconsegueix aplicar-se acaba tenint com a conseq\u00fc\u00e8ncia la pura m\u00e0gia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Molt m\u00e9s que un esdeveniment, l&#8217;acte de celebraci\u00f3 del 40\u00e8 aniversari <a href=\"https:\/\/albi.es\/\">d&#8217;<\/a><\/span><b>Albi<\/b><span style=\"font-weight: 400;\">\u00a0va reunir a Madrid gaireb\u00e9 200 convidats entre diferents autoritats, personal i staff de l&#8217;empresa, i diferents actors del sector hostaler i del de serveis i atenci\u00f3 social. Tamb\u00e9 hi van ser presents, entre d&#8217;altres, representants d&#8217;empreses col\u00b7laboradores com Ecolab, Serhos, Pepsico, Jasa, Sistiaga, Marcilla, Europastry, Hostelt\u00e0ctil, Jafisa, Aquadeus, Garcimar, Mahou, Apetit, Arqu\u00e9s i Garc\u00eda Carrion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un esdeveniment que va comptar amb Carlos Maldonado, Estrella Michel\u00edn i Sol Sostenible Repsol pel <\/span><a href=\"https:\/\/raicescarlosmaldonado.es\/\"><b>Restaurante Ra\u00edces<\/b><\/a><span style=\"font-weight: 400;\">, com a mestre de cerim\u00f2nies, i que a m\u00e9s de celebrar les quatre d\u00e8cades de l&#8217;empresa, presentava en societat la nova imatge i desafiaments de futur de la marca. Un nou punt de partida per a una empresa top de la restauraci\u00f3 col\u00b7lectiva nacional.<\/span><\/p>\n<\/div>[vc_single_image image=&#8221;36409&#8243; img_size=&#8221;full&#8221;]<div class=\"p-blog-fluido last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">Una organitzaci\u00f3 de calat i envergadura que ha mantingut en constant comunicaci\u00f3 durant els darrers quatre mesos l&#8217;staff d&#8217;Albi i els equips de M\u00e0rqueting, Disseny i Comunicaci\u00f3 de FlandeCoco. Un treball de planificaci\u00f3, idees i complicitats que s&#8217;ha acabat culminant en un esdeveniment d&#8217;impacte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A m\u00e9s del xef Carlos Maldonado, que va incidir en la import\u00e0ncia d&#8217;Albi com a \u201cgenerador de projectes amb empremta social, mediambiental i econ\u00f2mica\u201d, els CEOs de l&#8217;empresa van assenyalar que, malgrat la dificultat del cam\u00ed, els desafiaments de futur passen per \u201c continuar sent un referent en el sector amb un alt valor diferencial respecte a altres empreses\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Juan Jos\u00e9 Canabal, director d&#8217;Operacions d&#8217;Albi, va exposar l&#8217;orgull de tot l&#8217;equip hum\u00e0 pel comprom\u00eds amb l&#8217;\u00e8tica i la sostenibilitat de la marca, i l&#8217;emoci\u00f3 per \u201cl&#8217;enfocament de benestar 360\u00ba en l&#8217;alimentaci\u00f3\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Noelia Llera, directora de M\u00e0rqueting de la companyia i una de les implicades interlocutores de la nostra ag\u00e8ncia juntament amb Marta Echevarr\u00eda (Product Manager) i Marino Guti\u00e9rrez (Design Manager), va posar el focus en els il\u00b7lusionants reptes de futur de la companyia. \u201cTenim nova marca, tenim nous objectius, tenim nou enfocament i tenim nous projectes. Projectes tan ambiciosos com aconseguir el benestar de totes i cadascuna de les persones que ens envolten\u201d.<\/span><\/p>\n<\/div>[vc_single_image image=&#8221;36411&#8243; img_size=&#8221;full&#8221;]<div class=\"p-blog-fluido last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">Uns projectes que, amb tota seguretat, seguiran unint Albi i FlandeCoco durant els propers mesos amb la mateixa intensitat, motivaci\u00f3 i cura del factor hum\u00e0 que ho van fer durant l&#8217;esdeveniment com es pot comprovar llegint <\/span><a href=\"https:\/\/albi.es\/blog\/el-sueno-de-una-noche-albi-de-estrella-michelin\"><strong>\u201cEl somni d&#8217;una nit Albi d&#8217;Estrella Michelin\u201d<\/strong><\/a><span style=\"font-weight: 400;\">\u00a0 o veient l&#8217;ampli <\/span><a href=\"https:\/\/albi.es\/40-aniversario\"><b>reportatge fotogr\u00e0fic<\/b><\/a><span style=\"font-weight: 400;\">\u00a0de l&#8217;acte.<\/span><\/p>\n<\/div>[vc_single_image image=&#8221;36413&#8243; img_size=&#8221;full&#8221;]<div class=\"p-blog-fluido last-paragraph-no-margin\"><p><span style=\"font-weight: 400;\">Una connexi\u00f3 Madrid-Barcelona que des de l&#8217;excel\u00b7lent comunicaci\u00f3 marca-ag\u00e8ncia va resultar pura m\u00e0gia per als assistents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pots con\u00e8ixer molts m\u00e9s detalls sobre la restauraci\u00f3 col\u00b7lectiva d&#8217;Albi visitant el seu <\/span><a href=\"https:\/\/albi.es\/\"><b>site corporatiu<\/b><\/a><span style=\"font-weight: 400;\">, o seguint totes les novetats, Tips i accions que es publiquen als seus perfils socials a<\/span> <a href=\"https:\/\/www.linkedin.com\/company\/1643003\/admin\/feed\/posts\/\"><b>LinkedIn<\/b><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.instagram.com\/albirestauracion\/\"><b>Instagram<\/b><\/a><span style=\"font-weight: 400;\">\u00a0i<\/span> <a href=\"https:\/\/www.facebook.com\/albirestauracion\"><b>Facebook<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si la vostra empresa, marca o negoci t\u00e9 planejat a l&#8217;horitz\u00f3 l&#8217;organitzaci\u00f3 d&#8217;un <\/span><a href=\"https:\/\/flandecoco.net\/servicios\/eventos\"><b>esdeveniment<\/b><\/a><span style=\"font-weight: 400;\"> corporatiu<\/span><span style=\"font-weight: 400;\">, podeu contactar amb el Departament d&#8217;Esdeveniments flaners contactant a trav\u00e9s d&#8217;aquest formulari.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1618396747927\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"6\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ca\/wp-json\/wp\/v2\/posts\/36418#wpcf7-f6-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellidos\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n<label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa\" value=\"\" type=\"text\" name=\"your-empresa\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-sector\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Sector\" value=\"\" type=\"text\" name=\"your-sector\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Dinos qu\u00e9 necesitas\" name=\"your-message\"><\/textarea><\/span> <\/label><br \/>\n<label>C\u00f3mo nos has conocido:<span class=\"wpcf7-form-control-wrap\" data-name=\"menu-213\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-213\"><option value=\"\">&#8212;Por favor, elige una opci\u00f3n&#8212;<\/option><option value=\"B\u00fasqueda en Google.\">B\u00fasqueda en Google.<\/option><option value=\"Instagram\">Instagram<\/option><option value=\"Facebook\">Facebook<\/option><option value=\"Linkedin\">Linkedin<\/option><option value=\"Twitter\">Twitter<\/option><\/select><\/span><\/label>\n<\/p>\n<div class=\"form-consent\">\n\t<p style=\"font-size:14px;line-height: 1.2;margin-bottom:10px;\">TROY&MACCLURE, S.L. como responsable del tratamiento tratar\u00e1 tus datos con la finalidad de dar respuesta a tu consulta o petici\u00f3n. Puedes acceder, rectificar y suprimir tus datos, as\u00ed como ejercer otros derechos consultando la informaci\u00f3n adicional y detallada sobre protecci\u00f3n de datos en nuestra <a href=\"\/politica-de-privacidad\" target=\"_blank\">pol\u00edtica de privacidad<\/a>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acepta-politica\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acepta-politica\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto las condiciones contenidas en la <a href=\"\/politica-de-privacidad\" target=\"_blank\"> pol\u00edtica de privacidad<\/a> sobre el tratamiento de mis datos para gestionar mi consulta o petici\u00f3n.<\/span><\/label><\/span><\/span><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acepta-info-comercial\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"acepta-info-comercial[]\" value=\"Nos gustar\u00eda que nos prestaras tu consentimiento para enviarte informaci\u00f3n comercial sobre los productos, servicios, novedades de TROY&amp;MACCLURE, S.L.\" \/><span class=\"wpcf7-list-item-label\">Nos gustar\u00eda que nos prestaras tu consentimiento para enviarte informaci\u00f3n comercial sobre los productos, servicios, novedades de TROY&amp;MACCLURE, S.L.<\/span><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"gaCookie\" value=\"\" type=\"hidden\" name=\"gaCookie\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_keyword\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"landing_page_fdc\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"La comunicaci\u00f3 emp\u00e0tica i de proximitat entre un client i la seva ag\u00e8ncia de publicitat \u00e9s el fonament per a l\u2019\u00e8xit de qualsevol acci\u00f3. La col\u00b7laboraci\u00f3 fluida incentiva la creativitat, enforteix les relacions duradores i multiplica els resultats. Una f\u00f3rmula tan eficient i arxiconeguda per ambdues parts, com de complicada cristal\u00b7litzaci\u00f3 a causa de condicionants de dist\u00e0ncia f\u00edsica, interessos, motivacions i prioritats particulars. Una f\u00f3rmula que, tot i aix\u00f2, quan aconsegueix aplicar-se acaba tenint com a conseq\u00fc\u00e8ncia la pura m\u00e0gia. Molt m\u00e9s que un esdeveniment, l'acte de celebraci\u00f3 del 40\u00e8 aniversari d'Albi\u00a0va reunir a Madrid gaireb\u00e9 200 convidats entre diferents autoritats, personal i staff de l'empresa, i diferents actors del sector hostaler i del de serveis i atenci\u00f3 social. Tamb\u00e9 hi van ser presents, entre d'altres, representants d'empreses col\u00b7laboradores com Ecolab, Serhos, Pepsico, Jasa, Sistiaga, Marcilla, Europastry, Hostelt\u00e0ctil, Jafisa, Aquadeus, Garcimar, Mahou, Apetit, Arqu\u00e9s i Garc\u00eda Carrion. Un esdeveniment que va comptar amb Carlos Maldonado, Estrella Michel\u00edn i Sol Sostenible Repsol pel Restaurante Ra\u00edces, com a mestre de cerim\u00f2nies, i que a m\u00e9s de celebrar les quatre d\u00e8cades de l'empresa, presentava en societat la nova imatge i desafiaments de futur de la marca. Un nou punt de partida per a...","protected":false},"author":1,"featured_media":36420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[137],"tags":[],"class_list":["post-36418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"_links":{"self":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts\/36418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/comments?post=36418"}],"version-history":[{"count":1,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts\/36418\/revisions"}],"predecessor-version":[{"id":36419,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts\/36418\/revisions\/36419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/media\/36420"}],"wp:attachment":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/media?parent=36418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/categories?post=36418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/tags?post=36418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}