{"id":28208,"date":"2020-06-11T16:10:17","date_gmt":"2020-06-11T16:10:17","guid":{"rendered":"https:\/\/flandecoco.net\/?p=28208"},"modified":"2020-06-11T16:11:08","modified_gmt":"2020-06-11T16:11:08","slug":"marketing-de-influencers-apte-per-tot-tipus-dempreses-negocis","status":"publish","type":"post","link":"https:\/\/flandecoco.net\/ca\/blog-ca\/marketing-de-influencers-apte-per-tot-tipus-dempreses-negocis","title":{"rendered":"M\u00e0rqueting d\u2019Influencers: apte per a tot tipus d&#8217;empreses i negocis"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507696989698\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"blockquote-style-1\"><blockquote class=\"border-color-deep-pink\" style=\"border-color: #3f63a9;\"><div class=\"last-paragraph-no-margin blockquote-content\"><p>Les Xarxes Socials han atorgat un extraordinari protagonisme a una s\u00e8rie de persones convertides en referents per a milions d&#8217;usuaris de totes les edats i sexes. Els influencers, si val la comparaci\u00f3, un clon Social Media de celebrities i vips, serveixen des de continguts d&#8217;alta visibilitat i engagement p\u00edndoles del seu dia a dia, generant enormes i beneficiosos vincles de col\u00b7laboraci\u00f3 entre marques, empreses i el mercat.<\/p>\n<\/div><\/blockquote><\/div><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid row-blog-interior\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"p-blog-fluido last-paragraph-no-margin\"><p>Maria Pombo, Dulceida, Lovely Pepa &#8230; m\u00e9s enll\u00e0 d&#8217;aquest glamur\u00f3s top de noms (<a href=\"https:\/\/www.moncloa.com\/influyentes-influencers-espana\/\"><strong>Els 50 influencers m\u00e9s influents d&#8217;Espanya<\/strong><\/a>) que sobresurten en el panorama online, hi ha una altra Lliga de influenciadores a nivell territorial o sectorial capa\u00e7os de generar unes molt avantatjoses sinergies entre petites, mitjanes i grans marques o negocis i el seu n\u00ednxol de potencials clients.<\/p>\n<p>Medium i Microinfluencers que, partint de comunitats de followers menys marejadores que les de les t\u00f2tems nacionals, transformen inversions accessibles en volum de negoci i aparador per a les empreses. El M\u00e0rqueting de Influencers ha superat amb escreix la categoria de moda i ofereix un ventall d&#8217;avantatges per a tota la transversalitat de marques i negocis, sigui quina sigui la seva dimensi\u00f3 o activitat econ\u00f2mica.<\/p>\n<\/div><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid row-blog-interior  vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><h3 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font text-capitalize heading-style3  heading-1\" >Beneficis del M\u00e0rqueting d'Influencers<\/h3><div class=\"p-blog-fluido last-paragraph-no-margin\"><ul>\n<li>Un 3&#215;1 inigualable: visibilitat, credibilitat i augment de vendes.<\/li>\n<li>Intensifiquen el tr\u00e0nsit qualitatiu a webs corporatives o landings de campanya.<\/li>\n<li>Multipliquen la comunicaci\u00f3 positiva d&#8217;una marca o empresa i incentiven el boca a boca.<\/li>\n<li>Impulsen el di\u00e0leg digital sobre productes o serveis.<\/li>\n<li>Targets de seguidors compromesos, predisposats a la compra i a les recomanacions.<\/li>\n<li>Augmenta la reputaci\u00f3, prestigi i coneixement de la marca.<\/li>\n<li>Distingeixen a empreses i negocis dels seus competidors.<\/li>\n<li>Inversi\u00f3 sostenible aconseguint un efica\u00e7 retorn de la inversi\u00f3 (ROI).<\/li>\n<\/ul>\n<p>L&#8217;estudi previ de mercat ha de <a href=\"https:\/\/flandecoco.net\/servicios\/agenda-medios\/\"><strong>seleccionar els Medium i Microinfluencers<\/strong><\/a>\u00a0m\u00e9s idonis per a cada marca o sector. Una an\u00e0lisi del tipus de Comunitat que acrediten, la visibilitat de les seves comunicacions, el nivell de credibilitat i engagement i l&#8217;habilitat per generar corrents d&#8217;opini\u00f3 entre els seus seguidors.<\/p>\n<\/div><h3 class=\"text-extra-large margin-25px-bottom display-inline-block alt-font text-capitalize heading-style3  heading-2\" >L'an\u00e0lisi imprescindible<\/h3><div class=\"p-blog-fluido last-paragraph-no-margin\"><p>Una an\u00e0lisi previ imprescindible, conscienci\u00f3s i professional que ha de facilitar, primer, l&#8217;elecci\u00f3 dels prescriptors-influenciadors m\u00e9s adequats per a cada empresa o negoci, les campanyes i plans a desenvolupar amb cada un d&#8217;ells i, finalment, el mesurament de les <a href=\"https:\/\/flandecoco.net\/servicios\/comunicacion\/\"><strong>accions de Social Media Marketing<\/strong><\/a> que realitzin.<\/p>\n<p>Puericultura, sostenibilitat, centres esportius, oci, wellness, log\u00edstica, <a href=\"https:\/\/flandecoco.net\/blog\/un-impulso-digital-al-sector-de-la-alimentacion\/\"><strong>alimentaci\u00f3<\/strong><\/a>&#8230; l&#8217;espectre de sectors \u00e9s tan ampli com ho \u00e9s el de influencers especialitzats amb els quals poden col\u00b7laborar en l&#8217;Estrat\u00e8gia de M\u00e0rqueting Online de les diferents empreses o punts de venda.<\/p>\n<\/div><div class=\"p-blog-fluido last-paragraph-no-margin\"><p>An\u00e0lisi, selecci\u00f3, accessibilitat, propostes de campanya i mesurament. Un p\u00f2quer de fonamentals que s\u00f3n part essencial de l&#8217;agenda quotidiana i <a href=\"https:\/\/flandecoco.net\/servicios\/\"><strong>expertise de FlandeCoco<\/strong><\/a>, un partner de confian\u00e7a, rigor i resultats si la seva empresa, marca o punt de venda, sigui quina sigui la seva dimensi\u00f3 i capacitat d&#8217;inversi\u00f3, desitja integrar el M\u00e0rqueting de Influencers en l\u2019Estrat\u00e8gia de M\u00e0rqueting Online.<\/p>\n<p>Pot aproximar una mica a la filosofia FlandeCoco visitant <a href=\"https:\/\/flandecoco.net\/\"><strong>la nostra web<\/strong><\/a>. Si desitja informaci\u00f3 addicional sobre les diferents Estrat\u00e8gies de M\u00e0rqueting de Influencers per la seva empresa o negoci, o con\u00e8ixer altres detalls sobre com podem ajudar-lo, ompli el seg\u00fcent formulari i a FlandeCoco r\u00e0pidament li oferirem resposta.<\/p>\n<\/div><div class=\"separator-line-horrizontal-full bg-extra-light-gray center-col pofo-separator  vc_custom_1507723650128\" style=\"background-color:#ededed; min-height: 1px; width: 100%;\"><\/div><\/div><\/div><\/div><\/section><section class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f6-o1\" lang=\"es-ES\" dir=\"ltr\" data-wpcf7-id=\"6\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/ca\/wp-json\/wp\/v2\/posts\/28208#wpcf7-f6-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulario de contacto\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"6\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"es_ES\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f6-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Nombre y Apellidos\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n<label> <span class=\"wpcf7-form-control-wrap\" data-name=\"your-tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel\u00e9fono\" value=\"\" type=\"tel\" name=\"your-tel\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-empresa\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Empresa\" value=\"\" type=\"text\" name=\"your-empresa\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-sector\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Sector\" value=\"\" type=\"text\" name=\"your-sector\" \/><\/span> <\/label><br \/>\n<label><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Dinos qu\u00e9 necesitas\" name=\"your-message\"><\/textarea><\/span> <\/label><br \/>\n<label>C\u00f3mo nos has conocido:<span class=\"wpcf7-form-control-wrap\" data-name=\"menu-213\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"menu-213\"><option value=\"\">&#8212;Por favor, elige una opci\u00f3n&#8212;<\/option><option value=\"B\u00fasqueda en Google.\">B\u00fasqueda en Google.<\/option><option value=\"Instagram\">Instagram<\/option><option value=\"Facebook\">Facebook<\/option><option value=\"Linkedin\">Linkedin<\/option><option value=\"Twitter\">Twitter<\/option><\/select><\/span><\/label>\n<\/p>\n<div class=\"form-consent\">\n\t<p style=\"font-size:14px;line-height: 1.2;margin-bottom:10px;\">TROY&MACCLURE, S.L. como responsable del tratamiento tratar\u00e1 tus datos con la finalidad de dar respuesta a tu consulta o petici\u00f3n. Puedes acceder, rectificar y suprimir tus datos, as\u00ed como ejercer otros derechos consultando la informaci\u00f3n adicional y detallada sobre protecci\u00f3n de datos en nuestra <a href=\"\/politica-de-privacidad\" target=\"_blank\">pol\u00edtica de privacidad<\/a>\n\t<\/p>\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acepta-politica\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acepta-politica\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">He le\u00eddo y acepto las condiciones contenidas en la <a href=\"\/politica-de-privacidad\" target=\"_blank\"> pol\u00edtica de privacidad<\/a> sobre el tratamiento de mis datos para gestionar mi consulta o petici\u00f3n.<\/span><\/label><\/span><\/span><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"acepta-info-comercial\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><input type=\"checkbox\" name=\"acepta-info-comercial[]\" value=\"Nos gustar\u00eda que nos prestaras tu consentimiento para enviarte informaci\u00f3n comercial sobre los productos, servicios, novedades de TROY&amp;MACCLURE, S.L.\" \/><span class=\"wpcf7-list-item-label\">Nos gustar\u00eda que nos prestaras tu consentimiento para enviarte informaci\u00f3n comercial sobre los productos, servicios, novedades de TROY&amp;MACCLURE, S.L.<\/span><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Enviar\" \/>\n<\/p>\n<input class=\"wpcf7-form-control wpcf7-hidden\" id=\"gaCookie\" value=\"\" type=\"hidden\" name=\"gaCookie\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"ga_keyword\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden\" value=\"\" type=\"hidden\" name=\"landing_page_fdc\" \/><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div><\/div><\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"Les Xarxes Socials han atorgat un extraordinari protagonisme a una s\u00e8rie de persones convertides en referents per a milions d'usuaris de totes les edats i sexes. Els influencers, si val la comparaci\u00f3, un clon Social Media de celebrities i vips, serveixen des de continguts d'alta visibilitat i engagement p\u00edndoles del seu dia a dia, generant enormes i beneficiosos vincles de col\u00b7laboraci\u00f3 entre marques, empreses i el mercat. Maria Pombo, Dulceida, Lovely Pepa ... m\u00e9s enll\u00e0 d'aquest glamur\u00f3s top de noms (Els 50 influencers m\u00e9s influents d'Espanya) que sobresurten en el panorama online, hi ha una altra Lliga de influenciadores a nivell territorial o sectorial capa\u00e7os de generar unes molt avantatjoses sinergies entre petites, mitjanes i grans marques o negocis i el seu n\u00ednxol de potencials clients. Medium i Microinfluencers que, partint de comunitats de followers menys marejadores que les de les t\u00f2tems nacionals, transformen inversions accessibles en volum de negoci i aparador per a les empreses. El M\u00e0rqueting de Influencers ha superat amb escreix la categoria de moda i ofereix un ventall d'avantatges per a tota la transversalitat de marques i negocis, sigui quina sigui la seva dimensi\u00f3 o activitat econ\u00f2mica. Beneficis del M\u00e0rqueting d'Influencers Un 3x1 inigualable: visibilitat, credibilitat...","protected":false},"author":1,"featured_media":28189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[136],"tags":[483,484,485,486,487,488,489,490,491,492],"class_list":["post-28208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-ca","tag-agendainfluencers-ca","tag-agendavip-ca","tag-influencers-ca","tag-marketingdeinfluencers-ca","tag-marketingdigital-ca","tag-marketingonline-ca","tag-mediuminfluencers-ca","tag-microinfluencers-ca","tag-prescriptores-ca","tag-vips-ca"],"_links":{"self":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts\/28208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/comments?post=28208"}],"version-history":[{"count":2,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts\/28208\/revisions"}],"predecessor-version":[{"id":28210,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/posts\/28208\/revisions\/28210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/media\/28189"}],"wp:attachment":[{"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/media?parent=28208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/categories?post=28208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flandecoco.net\/ca\/wp-json\/wp\/v2\/tags?post=28208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}